Wednesday, 19 August 2009

Just what is going on with President Obama and the Democratic health care plan?

Try this take for an attempt by Robert Reich at understanding the dynamics of this intensely interesting clash of interests in the US:

"Pollsters are fascinated that Obama's personal popularity endures -- his "favorables" have fallen a bit, but still hover over 50 percent -- even as support has declined for much of what he broadly endorses, notably universal health care.

Republican pollsters, alert to this discrepancy between person and policy, have advised the GOP accordingly: Trying to get the public to distrust Obama is more difficult than arousing distrust for the platoons of government bureaucrats they say his policies are unleashing.

Obama's political advisers are trying to do exactly the reverse -- using the president's personal popularity to sell policies, much as Madison Avenue uses trusted personalities to promote products. Obama's town meetings have been enormously successful; he's fielded questions well, and showed himself to be every bit as thoughtful and engaging as he was during the presidential campaign. But the politics of product endorsement aren't working terribly well nonetheless.

This is partly because Americans have sealed off the man from his agenda. For most Americans, the more they see of Obama (and the rest of his family) the more they like him. But likeability isn't rubbing off on specific policies. The longer universal health care hangs out there, for example, the more vulnerable it has become.

It's also because Obama hasn't yet taken full responsibility for detailed policies, such as the public option, or, on environmental legislation, whether cap-and-trade pollution permits should go to polluting industries free of charge. Keeping distance from the specifics has been a wise tactic -- both Bill Clinton and Jimmy Carter got too far into specifics and paid a high price on health care when Congress wrested back ownership. And it helps Obama to separate his own approval ratings from public worries about legislation. But it has also made his policies more vulnerable to scare tactics and caused the Sallies in the Democratic base to worry about Obama's willingness to fight. Obama may be temperamentally incapable of being more combative and identifying enemies. But surely he can state less equivocally what he does and does not want -- and, with regard to key matters such as the public option, what he'll sign and what he won't.

The widening gap between admiration for Obama and cynicism about his policies also reinforces passivity in Obama's base, which makes it even harder to advance a specific agenda. His presidential campaign strengthened the nation's political grass roots and spawned hope for a new era of public engagement, but Obama's reluctance to fight for any specifics is causing the base to lose interest. Neither the Freds who trust him nor the Sallies who have become cynical are motivated to do much of anything.

But their activism is crucial. If it comes to a choice between trust and cynicism, America will never achieve lasting change."

Well written, and probably most apt.

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