Modeling Journey

George Lakoff has an interesting article – see below – dealing with the upcoming debates between Obama and McCain. There are lessons for Dion in this, as well.

Lakoff says:

“I am concerned about the upcoming debates. There are two aspects of debate prep: internal and external. Let's start with the external, since it's less obvious. What happens in a debate depends very much on questions asked and the framing used to ask them. It's the job of a campaign to get questions asked that use their own framing and language, not the opposition's framing and language. The McCain campaign has been very active in prepping the press to ask his questions with his frames: The Maverick Frame, the Country First Frame, The Surge Is Working Frame, the Victory Frame, The Drilling Frame, the Change Washington Frame, and so on. McCain can answer questions based on these frames easily and forcefully, as he did at the Saddleback debate, which he won handily.”

Can anyone tell me what Frames the Liberal Party is using now in this election, and what steps are being taken to ensure that the press / media are being prepped to use these frames?

And if we do not have powerful frames, what will happen during the debates between Dion and Harper et al – will Harper’s frames be the ones used?

Lakoff has other fascinating advice for Obama....

http://www.buzzflash.com/articles/contributors/1743