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Monday, 24 January 2011
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| Pavlov and his barking dog |
Those who think the Harper attack ads are (1) simply a repeat of the past and therefore boring and ineffective, (2) muddled and a bit confusing, and therefore ineffective, (3) vicious and unprincipled but their viciousness has made them ineffective, or (4) a little bit of all of these points, and therefore ineffective, are just plain wrong.
Harper's ads are brilliantly conceived, tightly focused, and are proving very effective in forcing Ignatieff to fight on ground Harper has chosen, and to enter that fight with one hand tied behind his back.
The Tory ads are highly effective in framing the issues, and Ignatieff's response is proof of this: he is ignoring all the lessons of political framing and falling – yet again – into the trap set by Stephen Harper.
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