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Tuesday 14 December 2010
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| Ed Miliband contemplating his brand |
Much speculation in the UK about the ability of the new Labour Party leader, Ed Miliband, to carve out a reputation as the right man to lead the party back into power.
Take this comment in one blog about the need to pay attention to a new leader's "brand":
Ed appears to have only focused on the vision-thingy, forgetting the need to define his brand in the process. What is the likely punishment for this sort of cardinal sin? The Spectator’s Matthew d’Anocona came to the logical conclusion some weeks ago when he wrote about the threat of “being defined by others”. At this moment in time, Ed Miliband is best known for having disemboweled his brother on the party conference floor at September’s leadership election.
Ouch! That has got to hurt.
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