Modeling Journey

Lane Crawford, Hong Kong's premier specialist store enlists an impressive cast of top tier Asian models for its Fall/Winter 2011 campaign. Shot by Mert Alas & Marcus Piggott, the cast includes Liu Wen, Shu Pei Qin, Fei Fei Sun, Ming Xi and Xiao Wen Ju. Stylist Marie-Amélie Sauvé decks out the Asian beauties in luxury looks from Haider Ackermann, Azzedine Alaia, Balenciaga, Givenchy, Celine, Alexander McQueen and more. What I find most refreshing about this campaign is that the models are not depicted in a way which fetishises their ethnicity. Sauvé deserves major kudos for presenting Liu Wen et al. instead as modern day beauties with mass market appeal.