Modeling Journey

The modelling industry is like a magnet drawing beautiful women from all over the world in pursuit of fame, adulation and fortune. Every few years distinct modelling trends emerge reflecting consumer needs and demand, and the socio-economic climate. From the sexy Brazilians, to the androgynous Belgians, the ubiquitous Russians, and the current wave of models from Asia and Scandinavia, it's no wonder at times castings can resemble a veritable United Nations beauty summit.

Photographer Peter Farago and stylist Ingela Klemetz Farago celebrate the beauty of models hailing from Nordic and Baltic countries in their new photographic tome entitled Northern Women in Chanel. The photographic travelling exhibition and accompanying coffee table book features 46 of the most sought after models from Nordic and Northern Baltic states in archived Chanel collections from the past ninety years.

Over a period of a year the creative duo worked in close collaboration with Chanel, gaining unrestricted access to the fashion house's archives of haute couture collections. Helena Christensen, Carmen Kass, Louise Pedersen, Freja Beha Erichsen, Sigrid Agren, Iselin Steiro, Edita Vilkevicuite, Caroline Brasch Neilson, Kirsi Pyrhonen, Frida Gustavsson, Siri Tollerod and Suvi Koponen amongst others, pose for Farago amidst tundras, arctic plains and native forests in an epic visual story which melds together the worlds of photography, art and fashion.

Klemetz Farago's meticulous styling draws inspiration from dance, opera and art, whilst matching each model to a particular Chanel creation and setting. The resulting visuals are breathtaking and capture a unique universe in which timeless fashion is reinvented amidst ethereal and startlingly beautiful Scandinavian landscapes. The 384 page photographic book has a limited edition release of 2112 copies with profits of sales going towards the Save the Children organisation. The exhibition is currently showing at the centre of contemporary photography Fotografiska, in Stockholm, and will tour the world throughout 2011 to 2013.