Showing posts with label Hermes. Show all posts
Showing posts with label Hermes. Show all posts

Sunday, 17 July 2011

Lone Star

Lakshmi Menon is one of the few South Asian models to have achieved international modelling success. Bangalore-native Menon began modelling in 2006 at the ripe old age of 25, purely as a means to finance her University studies in developmental economics and sociology. Menon is an intelligent and insightful woman whose beauty lies more than skin deep. Menon's beauty is mesmerising. The quality that I find most striking about Menon is her eyes which emote a rare combination of fragility, strength and sense of knowing. 

Menon was fast tracked to the upper echelons of the modelling pyramid when she was championed by Jean Paul Gaulthier and Givenchy's Riccardo Tisci. In an interview with American Vogue, Tisci says of Menon "When we saw her, we said 'Wow! She is so strong. She has this elegance that is rare to find these days." Tisci swiftly cast Menon in Givenchy's Fall/Winter 2008 campaign alongside Lara Stone, Natasha Poly, Kristen Owen and Maria Carla Boscono. Tisci reveals in a press release statement for the campaign that "I chose these five women that represent elegance, femininity and masculinity with character. The new Givenchy star for the Fall/Winter 2008 season is the Indian model Lakshmi Menon." In an interview with Vogue.it, Menon also acknowledges Gaulthier's instrumental role in her entry into the international modelling circuit when he cast her for his Spring/Summer 2007 show exalting that "Jean Paul Gaulthier has an eye for women as such. If you come across as a striking woman, he will cast you."

Menon has since fronted campaigns for Max Mara, Hermes, H&M and multiple Givenchy campaigns and has posed for Mario Testino, Patrick Demarchelier, Terry Richardson, Mikael Jansson and Craig McDean for American Vogue, V Magazine, Allure, Paris Vogue and Dazed & Confused. In 2008 American Vogue went as far naming Menon model of the year. Menon was also selected as part of the illustrious line-up for Pirelli's 2011 calendar lensed by Karl Lagerfeld. This is far cry from her early days of modelling in 2006 when Menon recalls in an interview with the Independent that "When I first signed with agencies in Europe and the US I barely did anything; it was one show here another there. At that time it was completely dominated by Caucasian girls, particularly Russians." 

London stylist Nicola Formichetti, who cast Menon for the cover of Dazed and Confused in April 2009,  cites fear as the motive for under-representation of Asian models in the modelling industry speaking with the Independent, "It's a shame; there are even fewer Asian girls then black girls, which is why it's so exciting when you find a girl like Lakshmi. I think people are just scared of taking risks. They won't start doing it until everyone else does." Lakshmi adds in the same interview that "If there aren't many South Asian girls modelling, that's because the agencies haven't looked. I don't think anyone has really come to India to scout for girls, or at least not in the same way they go to South America or Eastern Europe. In a country of more than 1.2 billion, there are bound to be beautiful women - I mean, come on, who are we kidding." 


Photographer - Benoit Peverelli
Source - thefashionspot.com

L'Officiel - May 2008
Photographer - Jon Compson
Source - models.com

V Magazine - November 2008
Photographer - Cedric Buchet
Source - models.com

US Elle - December 2010
Photographer - Horst Diekgerdes
Source - models.ocm

Photographer - Prabuddha Dasgupta
Source - thefashionspot.com

US Vogue - May 2009
Photographer - Mikael Jansson
Source - thefashionspot.com

US Vogue - December 2008
Photographer - Patrick Demarchelier
Source - models.com

US Vogue - May 2010
Photographer - Sebastian Kim
Source - chungkitblog.wordpress.com

US Vogue - May 2009
Photographer - May 2009
Source - thefashionspot.com

US Vogue - May 2009
Photographer - Mikael Jansson
Source - thefashionspot.com

Paris Vogue - October 2008
Photographer - Mario Testino
Source - models.com

L'Officiel - May 2008
Photographer - Jon Compson
Source - models.ocm

Vogue Espana - May 2010
Photographer - Tesh
Source - models.com

Eniko Mihalik & Lakshmi Menon
MaxMara - Spring/Summer 2009
Photographer - Craig McDean
Source - thefashionspot.com

Lakshmi Menon & Maria Carla Boscono
Givenchy- Spring/Summer 2009
Photographer - Inez Van Lamsweerde & Vinoodh Matadin
Source - thefashionspot.com

Vogue India - May 2009
Photographer - Jean Francois Campos
Source - models.com

Dazed & Confused - April 2009
Photographer - Josh Olins
Source - models.com

French Review des Modes - F/W 2009
Photographer - Thierry LeGoues
Source - models.com

Vogue India - April 2008
Photographer - Prabuddha Dasgupta
Source - thefashionspot.com

Velvet - February 2009
Photographer - Takay
Source - thefashionspot.com

Maria Carla Boscono, Lara Stone, Ana Claudia Michels & Lakshmi Menon
Givenchy - Spring/Summer 2009
Photographer - Inez Van Lamsweerde & Vinoodh Matadin
Source - models.com

Hermes - Srping/Summer 2008
Photographer -Thierry LeGoues
Source - models.com

Lara Stone, Natasha Poly, Lakshmi Menon & Maria Carla Boscono
Givenchy - Fall/Winter 2008
Source - models.com

Sunday, 25 April 2010

Born in Poland, 15th January 1994, Monika Jagaciak is already known by one name: Jac. A catwalk veteran at 16 years old, Jac is fashion’s newest runway prodigy.

Jac’s career began in 2007 when she was signed to IMG Models at the age of 13. In July, she scored her first magazine cover with French magazine Jalouse, photographed by Elina Kechiecheva.

That same year, she landed an incredible coup, becoming one of the faces of French heritage brand Hermes. The campaign was shot by Peter Lindberg and Jac worked alongside established model Daria Werbowy.

In 2008, she travelled to Japan, and her mixture of youth and editorial appeal made her an instant hit, scoring her the November cover of Japanese Elle. Also appearing on the cover for Japanese Harper’s Bazaar, Jac’s career really took off in 2009.

Just a month after her 15th birthday, Jac hit show season with a bang. Chosen to both open and close the Calvin Klein show, she also opened the Philosophy di Alberta Ferretti show and closed the Marc by Marc Jacobs runway collection. In addition to these honours, she also walked for Bottega Veneta, Burberry, D&G, Gucci, Jil Sander, Marni, Prada and Versace.

But her appearance in the Herve Leger show really earned her the title of most talked-about newcomer. Halfway down the runway, she took an unexpected tumble: her knees buckled and she fell heavily to the ground. The knock would be galling for an established model, but even more daunting to someone yet to earn their stripes. But the 15 year old rallied, got up and finished the show.

Despite the slip-up, Jac was nominated as a Top 10 Newcomer by http://www.models.com/ and a rising star by http://www.style.com/. The accolades were well placed, as news followed that Jac had been signed to an exclusive contract as the face of Calvin Klein. Following the likes of Kate Moss and Jessica Miller, it was an extraordinary achievement. Jac filled the rest of her year with editorial work, posing for Teen Vogue in April, French Vogue in June and Italian Vogue in September.

September proved to be a particularly good month for Jac, as she was named Rising Star by Teen Vogue. Adept at spotting new talent, getting the nod from the queen-bee of teen magazines proved to be a powerful ally in Jac’s corner.

To those who doubted that Jac was capable of doing runway at a high-fashion level (after the incident at Herve Leger), Jac’s S/S 2010 season proved otherwise. She opened shows not only for Calvin Klein, but Marni, Bottega Veneta, Etro and Pucci. She was also picked to close shows for Alexander Wang and Gianfranco Ferre – hardly small fry.

But Jac’s standing as an international runway model was put on hiatus when she was denied the chance to take part in Paris Fashion Week. Any models under the age of 18 were banned from participating, leaving Jac (and many others) to sit this one out.

However, Jac’s career continued to flourish, with editorial credits from W, Numero and Italian Vogue to finish off the year. In January 2010, she renewed her contract with Calvin Klein and shot an editorial for Italian Vogue with Steven Meisel.

Now aged 16, Jac progressed to haute couture, modelling for Armani Prive, Dior, Givenchy and Elie Saab, plus opening the show for Valentino. If the trip at Herve Leger had industry insiders questioning whether Jac was ready for a high-octane modelling career, her run of bookings silenced even the toughest of critics. Jac signed on to appear in a staggering 72 shows, featuring the very best of modern design talent. Walking for everyone from Balenciaga to Yves Saint Laurent, the list of bookings was proof that Jac’s career had come of age.

To be an established name by your 16th birthday is certainly unusual even by fashion standards, but it is by no means unheard of. Jac’s success may be treated as a novelty by the mainstream press, but starting early in modelling is nothing new.

Kate Moss was famously discovered aged 14; actress and model Brooke Shields landed the cover of US Vogue at the same age, and in 1988 Kimora Lee Simmons signed an exclusive contract with Chanel aged just 13 years old.

Even now, fashion has its fair share of early starters. Imogen Morris-Clarke signed with agency Storm aged 14; Hana Soukupova started modelling at 13; new model Amanda Norgaard is one year older than Jac and has already featured in shows for Chanel and Miu Miu. Rising star Keke Lindgard is the same age as Jac and is the face of Gucci eyewear.

Modelling is a high-stakes career but mastering the basics at an early age may not be the worst thing for a new model. The fashion world tends to be an easy target for criticism, but the reality is the image of fashion being a heady whirl of glamorous excess belongs to another age. Nowadays, it’s hard work and discipline running the show. The recession has claimed many top names, and no-one can afford to be caught slacking.

One of the most positive things a model can take away from the experience of modelling is a whole clutch of business skills. Learning how to work with other people; the value of being focused, on time and most of all leaving a good impression on go-sees and bookings can all be applied to the outside world.

Jac, as well as working with some of the most brilliant creative minds in the business, is getting a crash course in how to get ahead in the real world. The skills she has already learned – not allowing the fall at Herve Leger to faze her – are nothing short of invaluable. When Jac took a fall during the Herve Leger show in February 2009, far from damaging her career, 12 months on she booked an incredible 72 shows. Knowing that one mistake doesn’t equal disaster is an important life lesson at any age, but learnt young – it’s nothing sort of empowering.

To not allow someone to work because of their age, as happened in Paris Fashion Week, is a curious response to the ‘youth issue’. After all, athletes aren’t criticised for blossoming early, and are often encouraged to strive and achieve from a very early age, so why should models be treated differently?

Jac’s experience of high-fashion won’t always be positive – there will be tough assignments, difficult colleagues and unsociable hours. But it is the same with any job, any career. Some days the negatives outweigh the pay-offs: learning to push through an occasional bad day is something Jac can take with her when she decides to leave modelling.

Knowing how to handle the difficult parts of the job does take maturity, but maturity happens at different rates for all of us: setting an arbitrary limit on when someone is allowed to explore and develop their talent doesn’t take any of these factors into account. Someone may be ready to work at 15, and another model may not be emotionally or intellectually equipped by 19.

It’s clear that Jac has the potential to become one of fashion’s mainstays. She has proved herself to be someone who doesn’t give up at the first hurdle, and that is an instinct that cannot be taught. Already tipped to be the next ‘big thing’, the campaigns with Calvin Klein and Hermes are just the beginning.

As Jac enters the most crucial stage of her career, she is moving from ‘rising star’ to the ‘must-hire’ girl. With the world’s hottest design talent clamouring to work with her, the modelling industry should be prepared. Its newest supermodel has just arrived.

HELEN TOPE

 

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