Modeling Journey

The Fall/Winter 2011 campaigns continue to surface with Givenchy, Chanel and Versace delivering a veritable smorgasbord of delectable visual treats. The three fashion houses present delightfully modern and emotionally engaging images which will surely attract the consumer dollar in the months ahead. Karl Lagerfeld captures Freja Beha Erichsen perched inside a photo booth posing as a feline. Styled by former Vogue Paris Editor-in Chief Carine Roitfeld, the campaign's playful, youthful vibe is a welcome departure from Chanel's traditionally staid imagery.

Donatella Versace enlists Mert Alas & Marcus Piggott to capture models Saskia de Brauw and Sean O'Pry for it's Fall 2011 campaign. The dark, cinematic imagery is a distinct departure from Versace's trademark overtly sexy iconography. The selection of models clearly heralds a directional shift for Versace with Donatella revealing in an interview with WWD, "For me, it is expected to have the blond girl, the sexy girl, and this is what Versace meant recently, but I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tenant, everyone was always saying 'Wow, this is not a Versace girl, she is not blond.' Sometimes you need to renew yourself to work better and to make a little bit of a push."

The Givenchy Fall 2011 Campaigns pulls out the big guns with Mert Alas & Marcus Piggott teaming up with powerhouse stylist Carine Roitfeld to shoot some of modelling's most iconic faces. Naomi Campbell, Rob Evans, Natalia Vodianova, Kristen McMenamy, Maria Carla Boscono and Jonathan Marquez glare and scowl down the camera's lens whilst unleashing a lion's roar. The experience and emotional range exhibited by Campbell, Vodianova et al. elevates this campaign to a level that is befitting of the extraordinary talent assembled.