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Showing posts with label how to become a model. Show all posts
Showing posts with label how to become a model. Show all posts
Thursday, 25 August 2011
Along with skincare and fitness, hair is one of the most important aspects of personal grooming when it comes to getting model-ready.
Whether you’re already signed, or about to break into the industry, a head of hair that’s in poor condition can be a deal-breaker. But a great head of hair, regardless of whether it’s long, short, straight or curly, can be a phenomenal asset. Just ask cover girl and rising star, Hailey Clauson [pictured]. It doesn’t matter if your skin and body are in great shape – if your hair’s letting you down, that’s the first thing people see, and in an industry where first impressions count, giving yourself the best chance possible means covering all your bases.
Think of all the hair care brands available on the high street at the moment: not just shampoo and conditioner, but the masses of styling products. Then factor in the professional brands you see at the salon – that’s a huge number of potential clients, and hair is very big business. If you want a piece of the action, getting your own hair in check is a must.
The first step to achieving good hair is the shampoo. This may seem like the one part you’ve got handled, but like skincare, the first and most important step is cleansing without stripping the skin of its natural balance – your scalp needs just the same level of attention.
Run your hands through your hair – does it feel healthy and well conditioned, or a bit oily at the roots – do the ends of your hair feel brittle and unloved? The state of your hair will tell you a great deal about what is really needs. Just like skin, if you’re doing something wrong, your hair will tell you in no uncertain terms!
If your hair leans towards oily, buy a good-quality clarifying shampoo. One that’s gentle is essential, because any formulation that’s too harsh will dry out your scalp, causing the oil glands beneath to go into overdrive in replacing what’s been lost – definitely not what you want. Ignore the old wives’ tale about hair not really being clean until it ‘squeaks’. Unless your hair’s been taking a hammering from overuse of styling products, one shampoo should be enough.
If you regularly colour your hair, protect your investment with a colour-specific shampoo. They can cost a little extra, but looking after your shade means it will last longer – great if you’re watching the pennies.
For hair that just feels normal, in good condition and well balanced, a decent cleansing shampoo will be perfect. The key to shampoo is to get one that matches not only your hair type, but your lifestyle. It’s a good idea to have more than one type of shampoo on the bathroom shelf. If your hair is coloured, it will suffer from occasional dryness especially in bad weather, so a good hydrating shampoo will be an excellent addition to a colour-protecting one. If you’re a regular user of product – and as a model, your hair will take some battering - find the best quality deep-cleansing shampoo you can get your hands on. Use this once a week (more if you need to), and your hair will be ready to take on anything that’s thrown at it.
The second step of hair care, still obvious, but still important, is conditioner. Some people think this step is optional, but if you want your hair to be your crowning glory, conditioning is a must.
Again, match your conditioner to your hair’s needs. If you have very oily roots, you may have shied away from using conditioner in the past, assuming it would leave your hair greasy and flat. The key to getting round this is to use a leave-in conditioner. The ultra lightweight formulas now available will transform the way your hair looks and feels. Just spritz it on after showering, and your hair won’t be weighed down or greasy, just beautifully conditioned.
If your hair leans towards the other end of the spectrum, a good moisturising shampoo will be worth its weight in gold. If you’re experiencing extra dryness due to the weather / stress / illness, leave the conditioner in for an extra couple of minutes while you’re still in the bathroom – the steam will encourage the conditioner to really get to work on those pesky dry ends.
If you want to go the extra mile, giving your hair a weekly treatment is a great idea. A good hair mask will restore shine and condition in no time – two things a camera will definitely pick up on. Tailor the treatment to yourself: you don’t have to use the product all over, just where it’s needed. However, if you’re using a colour-protect mask, use it from root to tip. It will conserve your colour and stop it fading prematurely.
Slotting a weekly treatment into your routine is also an excellent idea of you’ve been hitting the straighteners. Great for getting that sleek look that’s finally returned to the runways, regular use of straighteners (even the good ones) are notorious for leaving the hair weak and out of condition. The high temperatures involved means that your hair’s being subjected to some seriously intense wear and tear. Prepping your hair with a heat-protector spray or styling lotion will shield it from some of the potential damage, but the bottom line is if you’re a fan of this look, take time out to give some TLC back to your hair – it’s worth it.
Styling products are fast becoming an industry in themselves. Gel, mousse and hairspray used to be the basics, but now you can found dozens of hybrid products out there for every conceivable styling emergency. Whatever you go for, there’s one cardinal rule when it comes to styling. Use less, achieve more. These products are designed to act quickly and decisively. You know instantly when you’ve applied too much product – your scalp feels overloaded, your hair loses volume – it’s not a good look.
Whenever applying product, especially if you’re using a brand you’re not used to, go easy on the amount you use. It’s the same principle as applying blusher – you can always add more if you need to, but trying to correct a face covered in fuschia is easier said than done. A further note about castings – resist the temptation to try a bold new look to wow clients and casting directors. There is always the chance that something could go horribly wrong and you’re left with a head of lank, overstyled hair, and no time to fix it. Nothing ruins confidence faster than a bad hair day. If you regularly style your hair, on casting days go with what works. You won’t be worrying about what your hair’s doing, and you can concentrate on getting that booking.
The forgotten aspect of hair care is shaving. Whether you’re a guy having to keep that clean-cut look fresh day after day, or a girl opting for the blade rather than waxing, life’s too short to spend it at the shaving mirror. Knowing a few tricks can make the whole business quicker and more efficient.
The first step is to work on a clean surface. If you do have a few extra minutes, gently exfoliate the skin before shaving. It will not only remove dead skin cells and promote fresh cells to the surface, but it will lift the bristles up from the surface of the skin, making them an easier catch for the blade. Failing this, a brilliant time-saver is to get a wash-cloth, soak it in warm water, and then press it onto the skin and leave it there for a couple of seconds. The warmth will open your pores, and the bristles again will lift up from the skin, making shaving easier and more comfortable. The hair will be less resistant, meaning you don’t have to drag the blade over your skin, resulting in red, bumpy, irritation.
Another trick to avoid the dreaded razor rash is to ignore everything you’ve seen in the adverts. Those long, sweeping strokes up the neck and across the chin? Forget about it. When you’re shaving, use short strokes. You don’t want your blade to become overwhelmed. If the razor’s clogged up with shaving foam and hair, it’s not going to be able to give you the results you want. This technique results in a closer shave and re-growth won’t show up as quickly.
Finally, a note about product. The classic move is to slap on some aftershave after shaving, but you will know already that this hurts like hell. Your skin post-shave will be feeling sensitive and it needs a little extra help to see it through the day. Invest in a good aftershave balm – it will soothe your skin and treat any irritation. After that has had time to get to work, apply your usual moisturiser – it may seem unnecessary after using the balm, but your skin will thank you for it. When using aftershave, dab a little onto pulse points. The scent will intensify with the heat of your skin and is a subtle, sophisticated way to wear fragrance. Especially when going out to castings and meeting new people go easy on the scent – good grooming speaks for itself.
Part of the business of being a model is that people will have an opinion on every aspect of your appearance. Every inch of your image will be dissected: what works, what could be improved, and what needs to go. Try not to take any criticism personally – think long-term: will this look help my career get to the next stage? Some agencies will absorb the cost of a ‘makeover’ as part of their investment in you, but if you want to make an image change off your own back, talk it through with your agency first.
It sounds ridiculous, but even a simple haircut could have serious consequences. If you have long hair, go in for a cut that takes 6 inches off the length, and your agency (not knowing this) has submitted you for a go-see on the basis of you having long hair – disaster. The wrong cut could end up with you losing out on work. So in short, anything more drastic than a trim needs to be okayed with your agency first!
Of course, a great cut can make all the difference – model Freja Beha saw her career sky-rocket after her long hair got transformed into a wavy, mid-length bob. The key to any transformation is whether it will make you a better model – will a colour change make you more versatile, will going short give you the edge over your competitors? If you’re currently unsigned, think very carefully before making any big changes. Don’t just consider whether a haircut will physically suit you, but whether it will be a good fit for your future career. If your modelling strength is your classic bone structure and feminine features, getting a severe crop may not be the best way forward.
When you’re at the early stage of your modelling career, hair is probably the most important aspect of your appearance. A good head of hair can sway an agency to sign you, even if your skin’s having a bad day. A career-making haircut can be shorthand for the model you want to be, and get you there that much quicker. You may think success in modelling is all about giving good face, but if your hair’s not part of the team, it can throw off your whole look. Get your hair fabulous, and give your career a fighting chance.
HELEN TOPE
Sunday, 27 March 2011
It’s a truth universally acknowledged that on entering the modelling industry, there’s only one rule to remember: fashion is a business. It’s creative, yes, and fun, but in the end, fashion boils down to pounds and pence, and the moment comes when you have to ask yourself: what am I worth?
Style: uncovered
Being a successful model is all about marketing. Starting out in a crowded industry is a daunting prospect, but knowing your own value and how to market that is half the battle won. If you take a look at some of today’s high-achievers, what they all have in common is a finely-tuned sense of personal style. Kate Moss is the most obvious example. Her knack of blending vintage and designer has made her a millionaire, but you don’t need to look much further to see that knowing your own style can get you results.
Freja Beha [pictured] may be versatile enough to go from H&M to Chanel, but her tomboy chic is in every editorial and campaign. Not so much so that is interferes with what the client wants (her look in the latest ads for Louis Vuitton renders her almost unrecognisable), but you look at any photo of Freja you get a very clear picture of the person she is. It’s the same with other top models: Raquel Zimmermann = bold, grown-up sensuality, Sasha Pivovarova = quirky, artsy femininity.
If you know who you are, selling yourself becomes that much easier. Think about your likes and dislikes – not just in fashion, but music, art, films, everything. Your tastes often dictate your style. A penchant for ballet pumps can often be traced back to repeated viewings of ‘Roman Holiday’.
When you’ve narrowed down what you do like – as well as the things you definitely don’t – think about how this has shaped you as a person. Our sense of style soaks up virtually every influence around us: you may be surprised at what, and who, has made a lasting impact.
Whether you’re a tomboy and proud of it, or the quintessential girl next door, this will have an effect on everything you do and the way you do it. From how you interact with clients, your strengths, your weaknesses – even the way you approach working the runway. The models that do particularly well at runway have a walk that’s not only distinctive but is as individual as a fingerprint. It works because they’re doing what feels right for them. They may tweak it for certain shows and designers, sassing it up for Dolce & Gabbana, or hitting the slow-burn for Prada, but a good walk is the bedrock of a model’s personal style. You can watch up-to-date runway footage on YouTube for technical pointers – but a catwalk style is ultimately a process of evolution: keep at it and your walk will eventually emerge.
Style: go-sees
For most models, this is where it all goes right – or horribly wrong. The best defence is a good strategy – and this means dressing the part. Most working models adopt a ‘go-see uniform’. As you get more experience, you will figure out what you need to take with you and what’s surplus to requirements, but as a starting point, your basic go-see kit should include these things:
- A spare set of underwear (nude, as this works best all colours) - Pair of heels (plain stilettos / platforms) - Smart phone or current A-Z if you’re feeling more traditional. - Water / snacks (especially if it’s a day of back-to-back go-sees. Passing out is never chic) - Small grooming kit (concealer / hair bands / grips / hairspray or wax)
When it comes to the actual go-see uniform, think clean and streamlined. The key to self-presentation for a go-see is to let the client see you without crazy colours or tons of accessories getting in the way. A white or neutral-coloured vest and a decent pair of jeans should be all you need. If a client wants something different to this, you will be told in advance.
With make-up, approach it from the client’s point of view. They want to see you, not your skill with a foundation brush. A light day moisturiser should be enough – with a touch of concealer here and there if your skin needs a little help. A light-diffusing concealer is ideal as this will photograph better. Clients often take a Polaroid shot as a type of visual note-taking. Prepping your skin the night before is a fantastic idea: a good skin scrub will give your skin a quick overhaul, but reserve any mask treatments for after go-sees: most masks are designed to draw out impurities. Don’t be tempted to try a new product the night before a go-see. When you’re stressed, your skin can behave in unpredictable ways: don’t give it an excuse to flare up and stick to products you know and trust.
Style: events
There are occasions when as a model you might be invited to an industry event. Whether the invite comes via your agency or a client, there’s definite subtext. An event like this isn’t just a party with great cocktails and fancy nibbles. It’s also an opportunity for you to get yourself noticed.
Scan any tabloid after the weekend, and celebs will give you a comprehensive lesson in how not to impress. Think of it not so much as a party but a job interview with heels and appetisers, because that’s potentially what it is.
Dressing for industry events can be a minefield: you want to glam it up; make an impact, but there’s a fine line between glamour and glo-worm. When in doubt, head back to your personal style.
Regardless of whether your fashion tastes run to the bohemian, or you’re more of a classicist, one tip is to ditch the black for one night and go with colour. Parties, especially where the stakes are high, are notorious for quashing people’s fashion instincts and have them scurrying back to black. Wearing colour will not only make you stand out in a crowd but it will project confidence, even if you’re feeling nervous. It’s a good way of faking inner-calm and serene self-confidence when you’re feeling anything but zen. Think of it as sartorial smoke and mirrors!
Style: getting personal
Knowing how to present yourself for go-sees or events is part of the process, but the key to being successful (and happy) while modelling is knowing to present yourself from the inside out. Modelling is all about self-projection. You don’t have to be the most vocal person in the room, but being able to put across your personality, whatever it is, goes an awful long way.
Thinking about your style – the way you walk on a runway, how you talk to clients, will give you an insight into the model you’re destined to be. There’s no point in trying to squeeze yourself into the glamazon mould if you’re more of a girl-next-door type. Think about how you interact with friends and family – what would they say your best qualities are? It sounds a scary prospect, but you could ask them – another person can often provide a fascinating insight – highlighting plus-points you never thought you had. Maybe your listening skills are the best thing about you – perfect for deciphering briefs from photographers and clients. Or perhaps it’s an ability to mix well with others – absolutely essential for the modelling business.
Your personality, more than any physical attribute, will inform the type of modelling career you will have. Going into the industry knowing not only your personal style, but your style of personality, will make the whole process that much easier. If you’re that girl-next-door type and you’re sent on a swimwear go-see more suited to glamazons, being turned down for the job won’t feel like a personal rejection but just a client making decisions about what’s best for their brand. That’s the secret to viewing rejection: it isn’t personal at all.
Modelling can be a very tough business, especially if you’re just starting out and don’t know what to expect. But if you start on firm foundations, you will have a clearer vision of where you want your career to go, and any journey’s quicker when you have the right map.
HELEN TOPE
Sunday, 30 January 2011
In modelling, your skin can be your greatest asset. A great skin not only makes you eminently bookable when it comes to castings, but it can transform your career prospects. A skin that can handle the most demanding close-ups will always be needed by every facet of the industry, from fitness to commercial and high-fashion. Selling a product successfully often requires that one-to-one connection with the consumer and a model with a naturally glowing, healthy skin will appeal across the board.
Even with hi-tech solutions like airbrushing and post-production enhancements, the chief responsibility of the model is to be that perfect blank canvas. If you are a newer or less established model, don’t expect the post-production team to have your back – these tricks of the trade are often highly expensive and clients can be reluctant to shell out extra money on getting a model’s skin up to code. Minor blemishes can be erased with a click of the mouse, but long-term maintenance lies ultimately with the model.
Most people only think of good skin in terms of having a blemish-free appearance, but there are really 3 components for photo-ready skin: clarity, radiance and hydration. A skin that is well-balanced and hydrated will have that sought-after, lit-from-within glow. Likewise, a beautifully hydrated skin will have very low levels of toxins lurking in its pores, so will have a very low hit-rate when it comes to blemishes.
These 3 components rely on each other to get the best possible results, but what’s reassuring is that having a ‘good’ or ‘bad’ skin is not hereditary: you’re not stuck with a skin that could be better. There are things you can do yourself that will make a visible difference. The golden rule in getting good skin is to keep it simple.
The first trick has become a bit of a modelling cliché, but it’s stuck around because it works. Drinking lots of water really does help. If you suffer from occasional breakouts or patches of dry skin, water can do a terrific job in flushing out toxins that can cause problems and help soothe and regulate your skin. The occasional blemish is forgivable even in the modelling world, but a skin that flares up and changes from day to day can become a more serious issue.
Sensitivity, whether it’s a reaction or a breakout, should be treated the same way. A sensitive skin is treated gently with specialised products, and treating spot-prone skin should ideally be tackled by the same approach. If you do get breakouts that are more regular than occasional, it’s time to bring in the experts.
Resist the temptation to blast your skin into submission with harsh, chemical-laden products. These products may help in the short-term, but their ingredients have a tendency to strip the skin of its natural oils. An oil-free skin sounds like a good thing, but what then happens is your glands work overtime to replace the oil that has been lost and you end up with even more spots. Definitely not a good thing!
You can break this circle by going to professional products. If you know you have a skin that breaks out regularly, spending a little extra on salon-tested brands that specialise in treating in skin problems is worth the expense. Dermalogica, Alpha-H and Elemis are just a few examples. A good-quality product can make all the difference, and what you will notice about the pricier brands over those from a high-street chemist, is that their ranges for blemished skin concentrate on soothing the symptoms to create a skin that’s balanced, not stripped.
If your skin is not your red-button issue, a basic regime will work well for you. A decent cleanser is essential – studio make-up tends to be heavier than normal formulations, and getting off every scrap at the end of the day is essential. Find a cleanser targeted to your skin type, but a mild rinse-off gel cleanser is a good purchase for any skin. Also keep an eye out for professional make-up brands, such as MAC and Shu Uemura, as they have their own ranges of cleanser especially designed for removing make-up.
Spending big bucks on a moisturiser isn’t necessary: a mid-priced hydrating moisturiser with an SPF is more than adequate. If you’re drinking enough water throughout the day, your skin shouldn’t need that much help in the hydration department.
Another skincare must-have is a face scrub. Good for promoting fresh, young skin cells to the surface, regular use of a scrub prevents your skin from getting that grey, lived-in look – particularly handy if you’ve been working (or playing) too hard.
Pick a scrub that’s suitable for your skin type, but whatever you do, don’t work the product in too hard. Let the scrub do the work, and gently massage it onto a wet skin. It may seem like an optional extra, but a scrub can make a surprising difference when it comes to that most coveted of model attributes: luminosity.
If you want to take your skincare up a notch, you can also look into using a face mask. Ideal to use on a newly-scrubbed face, there is a mask out there for every skincare concern. If you’re using a mask designed to draw out impurities, don’t use it just before a shoot. The mask’s job is to pull toxins to the surface and you may end up with some very badly-timed blemishes. If possible, use this type of mask two or three times a month as a ‘deep-cleanse’ treatment. If your skin’s getting exposed to harsh studio lighting and long hours – a mask that revives tired skin is perfect. If dryness is your problem, a lightly moisturising mask is always a good standby.
The key to using products intelligently is to assess your skin to see what it really needs. If its feeling (and looking) sensitised, treat accordingly, and it’s worth bearing in mind that your skin’s needs can change from week to week, season to season. Don’t get stuck into thinking that you have one specific skin type all year round: your skin reacts to its environment. Adapt your routine to what’s happening in your life and watch your complexion flourish.
The investment in products may seem like an unnecessary expense, but the lot of a working model is such that spending on grooming is an unavoidable expenditure, and definitely something to be factored into earnings. Think of it this way: if your skin’s in peak condition, your earning potential is maximised too. Suddenly shelling out for a tube of moisturiser doesn’t sound so bad.
The final note about skincare is an obvious one, but does need stating. If you smoke, expect the success of these products to be limited. Your skin cells will be starved of oxygen, and will affect the way your skin looks both in person and on camera. A smoker’s skin tends to be easily recognisable by its grey-ish tinge: no matter how dedicated you may be to a skincare routine, even drinking plenty of water and eating well, nothing will do your skin a bigger favour than cutting out (or even cutting down) on cigarettes.
If that doesn’t sell you on whipping out the nicotine patches, think about where you want your career to be in 5 years’ time. If you smoke heavily, prepare for your modelling career to be cut short. The physical action of smoking creates tension lines around your eyes and mouth, which will rapidly turn into permanent lines because your skin’s support system won’t be up to the job of battling premature ageing.
If you plan to be in modelling for a few years, not smoking may be a sacrifice worth making. Your skin is an instant tell-all. It reveals everything you’re doing right in terms of health, and exposes anything that could stand to be improved. A lack of sleep, a dip in nutrition all show up on your face, and if your face is your fortune, that’s bad news.
The good news however is that skin responds quickly to changes, and a good diet (most of the time!), plenty of sleep and a smoke-free environment can make a huge difference to the way you look – not to mention the way you feel.
Think of skincare as being holistic: an inclusive approach will make for the best results. Taking care of yourself doesn’t require that much effort if done regularly and the pay-offs in modelling can be phenomenal.
HELEN TOPE
Friday, 31 December 2010
There are three main ways to contact a modelling agency:
- By post
- By email
- In person
Many model agencies specify which method they usually prefer, but note that when you’re starting out and shopping for agencies, cold-calling is a no-no. The odds of being signed to any agency are slim, but bugging an agency with calls isn’t the way to even out those odds. The key to getting seen is to play the hiring game by their rules. If the model agency you’re after prefers emails, send an email. If another agency holds Open Days, turn up on that day ready to dazzle. Persistence is a valuable asset when starting out in modelling, but use it intelligently and channel that determination.
The first step in contacting any model agency is to prepare some photos. This doesn’t mean spending hundreds, even thousands, on a portfolio. All you need at this stage are a couple of recently-taken photos, one head-shot (head and shoulders, facing the camera) and a full body shot (head-to-toe, again facing the camera). Some agencies also like a profile shot to see how your face copes with different angles - it’s worthwhile checking their websites as they will list exactly what they want.
The key to getting good photos is to keep it simple. Your background should be well-lit and uncluttered – standing up against a plain wall is perfect. In terms of posing, resist the temptation to show off your killer impression of Anna Jagodzinska: for these photos, try to keep your face in a neutral expression – this means no pouting or smiling. It’s harder than it looks and it might be worth practising in the mirror beforehand to know how your face settles naturally and what looks best.
Think of the process as a chance to present yourself as someone who could handle lots of different looks. With this in mind, think about what you wear whilst taking these shots. A simple t-shirt or vest with jeans is ideal: you’re looking to market yourself as that perfect blank canvas, ready to be signed.
In terms of grooming, simplicity is the key: over-working your skin and hair is a rookie mistake. A busy agent doesn’t want to have to spend time scrutinising a photo of someone who’s covered in make-up to see what’s underneath. Keep the skin clean and fresh – no make-up is preferable but a little dab of concealer here and there is fine. With hair, swept back off the face to show your bone structure works well, and it will also demonstrate how light hits your face. These photos are very important, and the temptation to hide behind a comfort blanket of make-up and hair product is immense, but any good agent will be able to tell if you have potential from a couple of simple shots. Once you are armed with a set of photos you are happy with, here’s how you go about approaching an agency.
By post
Contacting an agency by post is fairly straightforward. Send your photos, along with a SAE and brief covering letter (outlining any previous experience and your vital statistics), to the model agency marking it for the attention of their ‘New Faces Division’ (every agency has one).
Your vital statistics will be the following:
- Height
- Chest / bust size
- Waist & hip measurements
- Age
- Hair and eye colour
- Dress and shoe size
When compiling your statistics, it is crucial to be honest. Not only is it good modelling karma, but adding an inch or two to your height, or shaving an imaginary inch off your waist would be a terrible mistake. If you write off to a modelling agency, stating that you are 5’9” when you’re in fact 5’6”, the agent will not thank you for wasting their time when they agree to meet you in person. If you hover between measurements, always state your exact size. There’s no shame in being 5’8” ½, but saying your waist is 24 inches when it’s closer to 25 can make a difference. You want to start your relationship with any agency off on the right foot, and being absolutely honest is the best way to start.
By email
Rapidly becoming the most common method of contacting a modelling agency, many agencies now have their own dedicated page for people who want to be considered for their New Faces Division. If your chosen agency has a page like this, you can directly upload your photos directly onto their website. Many of these agencies will also have an online form you can fill out, adding your contact info and vital statistics. Bear in mind that if the agency likes your photos, you could well be asked to meet with them in person: padding your CV or spinning your stats so they look more attractive to an agency doesn’t work in real life. Modelling is one of the few professions where starting with zero experience isn’t a problem. If you have potential to work in the modelling industry, someone will spot it.
In person
Some agencies have regular ‘open castings’, which anyone can attend and meet with agents to see if they have modelling potential. Usually, if this is an option, it will be listed on an agency’s website with dates and times.
Take this as gospel: if an agency has an Open Day and wants would-be models to attend the agency on Tuesday at 10am, turn up on Tuesday at 10am. Do not assume that the agents will have hours at their disposal to spend looking at new faces; many times the ‘Open Day’ is little more than a couple of hours at most, because time spent away from existing clients and models has the potential to lose the agency valuable income. Therefore, take their time seriously and be punctual. It’s also good training for when you become a model, as time-keeping is as important as having a decent runway walk. If you know you’re one of those people who’s at least 10 minutes late for everything, plan and organise your day accordingly. Adjust the time on your phone so it’s running 10 minutes fast if you have to, and work to that.
If you’re able to get to an open casting, present yourself the way you did during your photos. Think clean, modern and polished. Presenting yourself in this way not only flags up to an agent that you’re someone who’s done their research, but also someone who’s serious about committing to a career in modelling. Don’t forget to bring a copy of your original photos along with you as well, so the agent can see how your features translate on film.
Whatever way you decide to approach an agency, listen to any advice and constructive criticism that’s offered. If an agent suggests you may not be right for a sector of the industry because of your height, don’t automatically give up. If you’re aged 16 or under, it might be worth waiting 6 months before trying again, as you may grow that extra couple of inches which might make all the difference.
However, if you’re about as grown as you’re likely to get, and the issue is that your look won’t fit in a particular section of the industry, you may have to accept that you’re getting advice from someone who knows what they’re talking about. If you’re 5’5” and want to break into high-fashion where 5’9” is the norm, you will have to face the fact that the odds of succeeding are stacked against you. There are always exceptions, especially in high-fashion where tastes and trends change so quickly, but in order to break through those barriers you will have to be truly exceptional.
When you are contacting modelling agencies, accept that rejection is part of the whole experience, and be flexible and open-minded when it comes to looking out for opportunities. If an agent suggests you might be better off exploring another area of the industry, don’t be afraid to ask for recommendations on where to go next. They will know who will be best placed to help you in that search. Don’t give up too easily: it’s a big modelling world out there – if you’re not quite right for one agency, you could well be a perfect fit somewhere else.
HELEN TOPE
Sunday, 31 October 2010
When it comes to securing a foothold in the modelling industry, the truth is that having the wrong attitude, or worse still, a bad one, can old you back even more than a dodgy runway walk.
If you’re interested in being a model, let alone a successful one like Arlenis Sosa (pictured), it’s easy to overlook this aspect of Modelling 101. We’re told with some regularity about the physical requirements the modelling industry demand of its new recruits.
Height, good proportions and photographable features all play their part in getting you signed, but paying attention to what you bring to the mix will mean the difference in getting hired and getting left behind.
Modelling is all about perseverance, but patience, discipline and self-confidence are the qualities that can turn your career into the stuff that dreams are made of. Modelling is for tough cookies, and if you’re not fully equipped to deal with the rejections that come with the territory, the climb to success will be made that much longer.
Patience
You’ve all heard that patience is a virtue, but nowhere is this more applicable than in the modelling industry.
Having ambition – and plenty of it – is certainly no crime, but it is important to realise that there’s no such thing as an overnight sensation in modelling. Fashion moves fast, but the process by which a newcomer becomes established is somewhat slower.
Think about your favourite models and research their back stories. The one thing they have in common is that virtually all of them started their careers from humble beginnings, and that’s no bad thing. Learning the ropes in a smaller, less pressurised environment can often be the making of a model’s career. Getting to be comfortable in front of a camera or walking down a runway takes time, no matter how much of a knack you might have for posing and strutting. It all takes time to learn the basics, and once you’ve mastered those, doing the trickier stuff will seem that little bit easier.
When working on the smaller jobs, it’s crucial to treat every booking with the same elation you’d normally reserve for Italian Vogue. Treat every assignment – and client- with respect because that’s how one booking leads to two, and two lead to four, and you get the picture. If you’re a delight to work with, word will spread. The world of modelling is smaller than you think, and people do talk. Do yourself a favour, and wow every client because great things can come from those humble bookings.
Ambition is a great tool to have: knowing where you want to be in five years is brilliant for keeping you focused, but if it gets in the way of how you perform in the here and now, you may have a problem. Reel it in a little, apply some smile and charm, and watch those bookings roll in.
Self-confidence
This may seem like an obvious point, but bear with me on this one. Being self-confident is pretty much a non-negotiable when starting out. You may not be convinced your walk rivals Carmen Kass, but having a solid grounding in the basics of projecting self-confidence is a must.
Head up, shoulders back: if you walk into a casting and get a case of wobbly knees, faking good confidence really does work. Look at how a confident person walks and stands: good posture, relaxed shoulders and plenty of eye contact. Making that first impression only takes seconds, so if you have to, grit your teeth and go for the Oscar in pretending to be self-confident, because it’s worth it.
If you find the call of the wobbly knees too much to ignore, however, just switch off that inner voice that tells you you’re never going to get this booking in a million years, and pay attention to what’s going on around you. If you’re asked to show your portfolio to a client, being able to have something to say (eg: a favourite photo, why you liked working with that photographer), will fill that awkward void. Listen and participate: if a client wants you to walk and you’re not sure what type of walk they want, don’t be afraid to ask. Asking questions isn’t a sign of weakness – far from it. It will show that you’re paying attention to what’s going on around you. Also when you’re paying attention, your quaking knees soon get forgotten. See how that works?
Projecting confidence is crucial. Don’t listen to that little voice in your head: if you’ve booked a casting, let alone a job, you’re there for a reason. You’re in with a shot and it’s up to you to make the most of it. Rejection will happen, of course, it does to everyone. You may receive knock-backs for jobs you thought you were perfect for, and by the same token, you could get booked for a job you assumed you’d never get. The key to accepting rejection is to not see it as a personal slight against you. Casting directors often have very specific criteria and you may meet 10% of the brief, or 90%. If it’s not 100%, it’s unlikely you’re getting the job. It seems unfair, but it shows that rejection boils down to box-ticking rather than your hair being the ‘wrong’ colour. There is no ‘right look’ in modelling anymore: don’t fall into the trap of thinking that your failure to scoop a job is because you don’t fit in. Modelling is a game of numbers: if you have what it takes, sooner or later, you’ll find yourself at the right casting at the right time.
Discipline
Not the most thrilling of topics, but discipline is probably the most important quality a model can possess. Those who succeed don’t do so through random flashes of brilliance; they win contracts and editorials because of consistency. Again, not a word that gets the pulse racing, but in a business where time is money, being reliable is music to a client’s ears. They want someone who turns up on time, ready to work. Someone who turns up late, bleary-eyed, grumpy and none too co-operative will not get a second chance with that particular client.
Modelling can often involve long hours (unsociable too: some of the best light for outdoor shoots is at the crack of dawn). To survive travelling, long demanding shoots and endless go-sees requires you to be in peak physical and psychological condition. To get to the top, some sacrifices have to be made. Foregoing a wild night out before a major casting or shoot = good idea. Getting wasted and hoping breath mints and Touche Eclat will hide the evidence? Not so good.
The first mantra a model learns is to be on time. If you know you’re someone who always arrives 10 minutes late, adjust your watch back 15 minutes and go by that. Being constantly late isn’t cute when you’re representing not only yourself but your agency. If you’re going to unfamiliar locations, get yourself a smart phone and download navigation applications. Make that first impression a good one, by respecting that the client’s time is precious.
If you’re lucky enough to become a little more established in the industry, don’t fall into the trap of becoming complacent. Top model Kate Moss nearly lost her entire career when her partying became a problem. As big a name as Kate was, winning back clients still took her a long time, because restoring a damaged reputation is a lot harder than building a good one.
Discipline, however dry it sounds, is probably the thing that separates a good model from a great one. If you’re serious about not only making it in modelling but sticking around, this is the quality it pays to master. Don’t be fooled into thinking that modelling is the soft option: it may take discipline to make it to the top, but it takes even more to stay there.
HELEN TOPE
Monday, 30 August 2010
Preparing yourself for a career in modelling is rarely a simple process. Regardless of whether you want to be a fashion model, or work for catalogue, plus-size or the fitness sectors of the industry, there are a number of steps that are crucial to consider before you even step inside an agency.
Models Connect, in addition to offering free model evaluations, also offers realistic and industry-savvy advice on what agencies (not to mention clients) are looking for.
The first step is probably the most important. Modelling is already a crowded industry, and to make your mark it’s crucial to know which part of that industry you will be targeting your efforts on. After all, if you have the perfect build for fitness modelling, schlepping to endless fashion castings will leave you feeling utterly miserable!
Look at yourself in the mirror and assess. Measure your height, waist, bust and hips. Be honest as this will determine what sort of model you will become. If you’re over 5’8”with a face and body built for high-fashion like top model Lindsey Wixson [pictured], then that type of modelling could definitely be a possibility for you. If you want to get into plus-size modelling, height is also a factor but you will need to be at least a UK size 12. If your height is an issue but you have good even facial features and excellent hair and skin, then the highly lucrative avenue of commercial modelling may be your best option. It’s all about assessing your best features – try to imagine yourself through an agent’s eyes. What are your selling points? What makes you unique? This will go a long way to making sure you start on the right path and end up with a modelling career that’s tailor made to your strengths.
The next step is to start safeguarding your assets – that’s you by the way. If you haven’t already begun, make grooming and healthcare an immediate priority. As well as taking care of your hair, teeth and skin, make time for exercise. Contrary to popular belief, you don’t have to go mad spending hours and hours at the gym (and with high-fashion models in particular, being too muscular is a big no-no). Focus on a combination of light cardio and stretching work (eg: yoga or pilates): this will give your body a toned appearance on camera which is especially important for sports or lingerie modelling as there’s nowhere for poor muscle tone to hide!
While overhauling your body, don’t leave out your mind. Models Connect advocates that you think of yourself as a valuable commodity: no-one wants to hire a model that’s never on-time for bookings, unenthusiastic and bored (and not afraid to show it). Modelling is first and foremost a business, so think about what clients want: a model that’s focused, enthusiastic and committed to delivering excellent results. Also prepare yourself for the downside of modelling, as you will definitely encounter rejection at some point. It’s nothing personal, as it really does happen to everyone, even the most successful models in the world have not been right for a casting at some point in their career. Rejection may hurt, but the great thing about modelling is that you never know what the next opportunity will bring. Be open-minded: one booking very often leads to another. Treat every booking (regardless of who it’s for) like it’s the best job in the world. Sounds corny, but the client will be impressed with your attitude, and word will spread.
The next stage is approaching modelling agencies. Models Connect offers excellent advice on finding reputable agencies. It also pays to do a bit of sleuthing yourself: find out who your favourite models are signed with and visit their websites. Most agencies will clearly state their preferred method of contact from would-be models. Some allow you to upload a recent photo of yourself onto their website with your personal details, others have Open Days where anyone can come through the agency doors and be assessed in person. If you need to provide a photo, bear in mind that what’s needed isn’t a pricey portfolio shot. All you need is you, a friend and a digital camera. Take a simple head-shot (head and shoulders) and full-length shot (head to toe) against a plain background. Keep your dress simple (vest and jeans are ideal for both sexes), and keep hair pulled back off the face so agents can see how well your features photograph. Don’t grin for the camera (at least not this time!), just keep your face in a neutral expression and that’s all that agencies really need to determine your suitability as a model.
Good news – an agency loved your head-shot and wants to sign you. Congratulations, you’ve officially become a working model. But this is where the hard work begins. Going to castings (or go-sees) is a major part of being a model. Think of them as mini job interviews, but with better shoes. For castings (unless you’ve been specifically asked by the client to dress differently) think back to how you presented yourself in the photos you sent to the agency. This is perfect attire for castings. It won’t distract the client, and it shows you off to your best advantage, because it signals to the client that you understand what’s required of a professional model – sending out all the right signals is surprisingly easy once you know how. It should go without saying, but being on time is a big part of being a model. When everyone else is ready to start a shoot but you’re running late because you slept in, that’s not good. Just remember: time is money.
The final note is very simple: to get to the top takes more than simply looking the part. To become a model requires more of you than simply just good genetics. You need to be dedicated, hard-working and always ready to self-improve. No-one ever got to the top by resting on their laurels. Go back to the start and think about not what the modelling industry has to offer you, but what you can bring to the modelling world. When you have the answer, you’re ready to become a model.
HELEN TOPE
Sunday, 1 November 2009
How to become a model
In preparing yourself for a life in front of the lens, it is essential to do your research. By being intelligent in your approach, you can make the business of building a career a lot less painful.
There are a huge number of agencies out there, and doing your research – which agency signs ‘x’ type of model – will save you a lot of heartache. There are many different types of modelling, and if you are not suitable for one, it doesn’t necessarily exclude you from another.
· Be realistic. If you’re best suited to commercial modelling, only pursuing high-fashion agencies will be a very lonely and frustrating experience.
Know your limitations, but also know your selling points. What is it about you that would make a great model? Stand in front of the mirror – pose, pout, but most importantly, assess. Be honest with yourself, and be open to possibilities you may not have considered. High-fashion modelling may be one of the most covetous areas of the business, but many commercial models earn more than their high-fashion counterparts, simply because there is more work to go round.
· Undoubtedly the most important stage in the process to becoming a model is mental attitude. Developing a thick skin is crucial – rejection is part and parcel of the modelling experience. Even the most successful names in the industry aren’t perfect for every single campaign or magazine cover.
· Upkeep is essential. To be a working model, you must be in peak physical condition. Keeping fit is not just about muscle tone, but also stamina – a successful model can often work long hours and keeping fit and healthy is half the battle won. It’s a model cliché as old as the hills, but plenty of water is also a must. It will hydrate your skin, making it healthy, glowing and eminently photographable.
· Being disciplined is fundamental to approaching a career in the modelling business. Focus and discipline aren’t the most exciting tools in your armoury, but if you’re serious about wanting a modelling career, you have to take modelling itself seriously. A model set on reaching the top puts the work first. Partying can wait – most models only have a short window of opportunity, and it’s up to you to make the most of it.
· Be prepared to push yourself – a model’s reputation rests squarely on their previous work. No matter how good you are, there is always room for improvement. No model was born knowing how to create a great photo: it takes time and practice.
· Perhaps the most important thing to consider when thinking about a modelling career is money management. Whether you are just starting out, or further down the line as a more established face, work can be patchy. You can find yourself working around the clock one month, and sitting at home twiddling your thumbs the next. Spend wisely, save what you can and in the early days a second source of income will be vital.
Modelling is rarely 9-5: the hours can be exhausting and the competition for work unrelenting, but the pay-offs can be substantial. Not only in terms of financial reward, but being able to do the thing you love every single day. If you succeed as a model, appreciate it. You’ll be doing something you love for a living, and life doesn’t get any better than that.
How Models Connect can help
Now that I’ve sold you on the dream, it’s time for reality. Getting noticed in the modelling industry is tough. Making yourself visible is no easy task, and it is precisely that which will get you noticed. Models Connect can help you make that progression from ‘aspiring’ model to ‘hired’.
By registering with Models Connect, you can gain access to our list of clients, who scour the Models Connect database every day, looking for a model that fits a particular brief. Models Connect acts as an intermediary, offering regular updates to clients of new Models Connect members who have recently registered. The result? You become instantly visible – and bookable.
Joining Models Connect is a straightforward process. Fill in the online registration form at http://www.modelsconnect.net/, and upload two recent photos of yourself: one face-on head shot and a full-length body shot. Choose the shots carefully – they should be taken against a plain background and resist the temptation to pose. Adopt a neutral expression as this gives clients the best chance of determining if you match what they are looking for. Bear in mind that these photos will be the first impression you will make with prospective clients. Take this part of the process seriously as it may make the difference between being booked and being left on the sidelines.
After you have uploaded 2 photos you are happy with, your account will be reviewed by a member of staff within 5 working days of your initial application. Once your application has been approved, a personal booker will be assigned to you and will be in touch.
As a footnote, Models Connect receives upwards of 2000 applications a month, therefore any applications not filled in fully or missing uploaded photos will result in your account being terminated, and you will have to begin the registration process again.
Assuming you’ve filled in all your details correctly and uploaded your photos, what happens next? Your lovely new profile will then appear on the Models Connect database which is viewed by clients on a daily basis. If for example a client needs to find a girl between 18 and 21, 5’8” with red hair, and that description matches you perfectly, your profile will be drawn up in the search and will be available for the client to view more closely.
If the client views your profile and decides you might be worth contacting, they will either make direct contact with you by email, or by sending a message via the Models Connect website. This will be relayed onto you, so you can take further action.
One crucial benefit of Models Connect is that all clients are screened beforehand: you can only be contacted by Models Connect’s trusted and experienced client-base which includes several properly accredited and reputable agencies, and professionals from advertising and media. Building connections is all part of a model’s career, and by registering with Models Connect, you’re getting a head start.
Another benefit of Models Connect is that you are not just limited to sitting around and waiting to be contacted. You can use Models Connect proactively to maximise your own career prospects. You can manage your profile by sending some of your uploaded photos and details to anyone you like, and even go a step further and have your own webpage hosted on the Models Connect website. Self-promotion is nothing to shy away from: it could make all the difference.
While Models Connect offers a new technology solution for models just starting out, there are other less reputable sites and agencies out there and being able to recognise a scam is very important. You want your experience of the modelling world to be a positive one – not one where you end up dejected, discouraged and seriously out of pocket.
How to avoid scams
The key to avoiding modelling scams (Models Connect Scam section) is that if they promise you the earth, their ability to deliver on that promise is set at zero. The top agencies are experts in what doctors refer to as ‘managing expectations’. As you probably have figured out for yourself, there is no such thing as guaranteed success in the modelling industry. The fashion world is notoriously fickle – what is right one week may be out of vogue the next.
When undertaking research, the internet can prove to be your best friend. However, type ‘modelling’ into any search engine and you will come up against some of the greatest pitfalls too. If you receive or see any of the following, avoid like the plague:
· Online invites (via Facebook or any chatroom);
· Companies inviting you to pay large sums of cash to attend an ‘Assessment Day’ with a ‘top photographer’ to grade your suitability for the modelling world.
There is a booming industry catering to the aspirations of would-be models, and it is something you need to be aware of. You will have seen the leaflets - a studio will offer you a professional makeover followed by a professional photo-shoot with a professional photographer. It’s worth noting how many times their literature will use the word ‘professional’.
At best, these studios can offer a day of harmless fun, dressing up and a few snaps. At worst, they can be predatory companies preying on the hopes and ambitions of would-be models. If any of these studios offer you ‘professional’ advice (there’s that word again!) in return for purchasing a set of photographs, turn them down flat. These firms, whatever they may say, have no clout with the real modelling world.
Bear in mind that these makeover studios are in the business of making money, not discovering talent. If you’re still not convinced, refer to the Models Connect Scam section advice on makeover and portfolio photographs (www.modelsconnect.net/?page=66) the difference between a makeover shoot and a fashion portfolio is night and day.
However, modelling is not a totally gratis gig. There are costs that you will be expected to meet:
Travel expenses to and from castings and shoots
Grooming (hair, make-up, skincare, fitness)
Z-cards (these are a model’s ‘business card’ which you would be expected to take with you on any casting to leave with a client). Some agencies will pay for the printing expenses themselves, but others may charge you a fee.
Grooming (hair, make-up, skincare, fitness)
Z-cards (these are a model’s ‘business card’ which you would be expected to take with you on any casting to leave with a client). Some agencies will pay for the printing expenses themselves, but others may charge you a fee.
When starting out a career in modelling, it is important to factor in these expenses. Grooming alone is a continuous expense and, at times, expensive.
The thing to keep in mind is that modelling agencies do not charge upfront, but recoup costs once you start booking jobs. They take a percentage of your total fee, and that is how modelling agencies make their money. When you do well, they do well.
Finally, and more seriously, if you get to the point where contracts are involved, be wary and read all legal documents before signing anything. Check credits, check client lists, testimonials – check everything. Don’t be afraid to get legal advice before signing anything – any legitimate agent will not be offended by this.
Most importantly, trust your instincts and repeat after me: if it sounds too good to be true, it probably is.
HELEN TOPE
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