Modeling Journey

Lane Crawford, Hong Kong's premier specialist store enlists an impressive cast of top tier Asian models for its Fall/Winter 2011 campaign. Shot by Mert Alas & Marcus Piggott, the cast includes Liu Wen, Shu Pei Qin, Fei Fei Sun, Ming Xi and Xiao Wen Ju. Stylist Marie-Amélie Sauvé decks out the Asian beauties in luxury looks from Haider Ackermann, Azzedine Alaia, Balenciaga, Givenchy, Celine, Alexander McQueen and more. What I find most refreshing about this campaign is that the models are not depicted in a way which fetishises their ethnicity. Sauvé deserves major kudos for presenting Liu Wen et al. instead as modern day beauties with mass market appeal.

V Magazine features Asia's most exciting new talent in a groovy spread channeling the all-girl group the Supremes. Xiao Wen Ju, Rila Fukushima and Wang Xiao take centre stage for the lens of Josh Olins sporting perfectly coiffed bee hive dos and retro-inspired pre-fall fashions from Chloe, Bottega Veneta, Balenciaga and Balmain. Styled by Jay Massacret, all three models look divine in knee high boots, graphic prints and voluminous mod-style jackets. Wen Ju, Fukushima and Xiao bring just the right amount of wide eyed innocence and diva in the wings attitude to take this editorial straight to the top of the charts.