Modeling Journey

W Magazine remodels the seventies with its March 2011 editorial lensed by Inez Van Lamsweerde and Vinoodh Matadin. Styled by Alex White, the editorial features a who's who cast of modelling talent including Karolina Kurkova, Adriana Lima, Raquel Zimmerman, Anja Rubik, Hind Sahli, Anna de Rijk, Tasha Tilberg, Crystal Renn, Izabel Goulart, Delfine Bafort and Karlie Kloss, decked out in 70's revivalist fashion by Diane Von Furstenberg, Dolce Gabbana, Chloé, Jean Paul Gaulthier and Roberto Cavalli. It's wonderful to see a mix of newcomers, established names and veteran models like Tilberg and Bafort bringing an element of surprise to this 70's glam-inspired editorial.

I have been based in Berlin for six months, having moved here from the sunny shores of Sydney, Australia in July 2010. My first  two thoughts upon arriving in Berlin were, "I hope I will be able to cope with the arduous winter here and secondly, will I be able to find my favourite glossies in order to get my much needed fix of fashion and models." 

Berlin is an international city and an epicentre of creativity for artists, writers and anyone seeking a level of self-expression. I was delighted therefore to find that not only were my much loved American and European magazines readily available but so was the ultra-cool Russh Magazine from my hometown.

Russh Magazine was created in September 2004 and is published bi-monthly. The magazine has a strong emphasis on personal style with a distinctly Australian flavour which is endearing, intriguing and honest. What I love most about Russh, is that the editorial content and cover shots are always original, unpredictable and innovative. This little Aussie hipster publication stays true to it's roots but is clearly international in it's mindset. Russh features only the top tier models from around the globe in  homegrown and international fashions. The styling and concepts of the editorials are exciting and fresh and do not follow a set formulaic approach. 

In the words of Russh editor Stevie Dance, "Russh, she is the mystery girl you want to befriend but are just a tad intimidated by. That is, until you realise that she is just as dorky as you, in the coolest kind of way."