Modeling Journey

An exhibition featuring the Supermodels of the 70s and 80s is due to open on the 28th of January at the Steven Kasher Gallery in New York. The exhibition features ten portraits of legendary supermodels shot by Timothy Greenfield-Sanders. The images of models; Christie Brinkley, Carol Alt, Cheryl Tiegs, Lisa Taylor, Beverly Johnson, and Nancy Donahue amongst others, were taken in 2009 whilst Greenfield-Sanders was working on a project for Vanity Fair magazine.

In an interview for stevenkasher.com, Greenfield-Sanders pays tribute, "These women, now in their fifties, were once the reigning queens of American beauty. As ultimate icons of world-wide marketing, I knew their stories would be extraordinary, and I wanted to hear what they had to say." By photographing these icons of beauty, Greenfield-Sanders hopes to draw attention to "how we deal with ageing in our hopelessly youth oriented society."

The portraits of some of modelling's most famous faces, provide a moment to reflect on our perceptions of beauty and the ageing process, and illustrate that the two need not be mutually exclusive. 

Since it's inception in 1964, the Sports Illustrated annual swimsuit issue has become as much a bastion of American popular culture as the Superbowl. Indeed, an appearance on the cover of the S.I swimsuit issue has been likened to the superbowl of modelling, with many a model's career being launched into the stratosphere as a result. 

The S.I swimsuit issue was the mastermind of S.I editor Andre Laguerre, who in 1964 asked fashion reporter Jule Campbell; "How would you like to go to some beautiful place and put a pretty girl on the cover?" The idea was engineered to increase readership during the winter months when sports stories were typically low. Laguerre granted Campbell autonomy over the project, from the selection of models, bathing suits and, in consultation with the managing editor, the site locations and photographers for the issue. 

Campbell soon became a powerful figure in the modelling world and can be given credit for moulding the issue into a media phenomenon by featuring models with fuller figures whom she euphemistically referred to as "healthy girls", whilst publishing the names of the models alongside the photos, thereby heralding a new supermodel era.

The S.I swimsuit issue offers models the opportunity to become a household name, often times crossing over from the world of high fashion to a more commercial market. According to S.I, the swimsuit issue has a pass-along readership of over 70 million. That coupled with the S.I franchise which includes a behind the scenes feature video of the making of the issue, calendars and diaries, means maximum exposure.

The careers of many of the world's top models have been catapulted by their appearances in the S.I swimsuit issue. Cheryl Tiegs, Christie Brinkley, Carol Alt, Kim Alexis, Kelly Emberg, Paulina Porizkova, Renee Simonsen, Elle Macpherson, Kathy Ireland, Estelle LeFebure, Karen Alexander, Stephanie Seymour, Cindy Crawford, Naomi Campbell, Heidi Klum, Tyra Banks, Carolyn Murphy, Isabeli Fontana and Angela Lindvall have all made appearances. 

The release date for the 2011 swimsuit issue is slated for the 15th of February with a new generation of models vying for the cover. My bets are on Hilary Rhoda, Irina Shayk or Christine Teigen to take out the honours. The following images in the meantime, pay tribute to Jule Campbell and the contributions that she has made to the modelling industry.  

The late Francesco Scavullo's name is synonymous with the seductive, head to toe all out glamour that was represented by the quintessential Cosmo girl. Over a thirty year period beginning in 1965, Scavullo captured the essence of the Cosmo girl as a sensuous, confident and sexually liberated woman. During this period, Scavullo together with his long time companion and stylist Sean M. Byrnes, was responsible for the selection of the model, the cleavage revealing outfits, make up and hairstyles that would eventually appear on the cover. Every model wanted to be a Cosmo girl and the Cosmopolitan cover was accompanied by a model profile and interview which provided  an insight into the personality and life of the cover model. Scavullo's stable of beauties included Lauren Hutton, Naomi Sims, Brooke Shields, Gia Carangi, Janice Dickinson and Christie Brinkley. I have many Cosmopolitan covers in my collection and the following selection is a chronicle of some of the most influential models of our time.